Signpost India, a digital out-of-home (DOOH) media tech company, has appointed Roch D’Souza as its Chief Strategy Officer (CSO).
D’Souza brings over 20 years of experience in marketing, strategic planning, and business transformation. He has worked across the retail, media, digital, and consumer sectors, and in his new role, he will report to Shripad Ashtekar, Managing Director of Signpost India. He will be responsible for leading the company’s strategic initiatives, innovation roadmap, and key partnerships.
Signpost India currently works with over 1,500 brands across more than 90 industries, offering AI-enabled media solutions across consumer spaces such as workplaces, transit hubs, malls, and entertainment zones.
“With a proven track record of building future-ready brands and driving global impact, Roch is an invaluable addition to our leadership team,” said Shripad Ashtekar, MD, Signpost India. “We were looking for a leader who could inspire teams, execute with precision, and elevate our mission of transforming urban landscapes. Roch brings a rare combination of traditional brand wisdom and deep digital insight that aligns perfectly with our vision.”
Roch D’Souza said, “Signpost India is on a phenomenal trajectory, leveraging technology, creativity, and data-driven insights to shape the future of OOH. I’m excited to contribute to this transformation and unlock new possibilities for brands, cities, and communities alike.”
