Réal Juice, one of India’s leading juice and nectar brand from the house of Dabur, has expanded its product portfolio with the launch of Réal Fizzin Drink.
As part of the product expansion, Dabur has onboarded Bollywood actor Sidharth Malhotra as an endorser and face of the Réal Fizzin portfolio, which is believed to be bringing together the goodness of fruits and fun of fizz, both in one drink.
Marking the launch of the same, Dabur has also rolled out a new ad campaign featuring Malhotra, the brand’s face, talking about how Real Fizzin Drink offers the goodness of fruit with the fun of fizz as well as the product range encompassing five flavours- Cranberry, Orange, Nimbu, Apple and Jeera Cola.
That being said, Réal Juice, which was introduced by Dabur India in 1997, is believed to be dominating the country’s 100% juice segment with a whopping 43.5 percent share as per several reports.
Most recently, Malhotra was seen on the cinema screens in Arun Katyal’s ‘Yodha’ wherein he played the role of an army soldier. In fact, the same is believed to have emerged as his 8th biggest film after Student of the Year, Brothers, Ek Villain, Hasee Toh Phaase, Kapoor and Sons, Marjaavan and Thank God.
Announcing the launch of the same, Mayank Kumar, Vice President- Marketing, Dabur India, said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”
To this, Monisha Prasher, General Manager- Marketing (Foods), Dabur India, also said, “We are delighted to welcome Sidharth Malhotra to the Réal family. We are confident that this association will further strengthen the brand and help us build a better connection with our consumers. Réal has provided fruit nutrition to millions of consumers for over more than 25 years. With Réal, comes the guarantee of the best quality fruits, to ensure refreshing taste and fruit goodness and it is this consistent quality which has made Réal the most trusted brand in the category for over 15 years. Our latest offering, Réal Fizzin will not only strengthen the Réal portfolio but will also give consumers a new taste and experience of fruit and fun.”
Speaking about his association with Réal, Sidharth Malhotra, who has now become a part of one of India’s leading Fast Moving Consumer Goods companies as an endorser and brand face of Réal Fizzin Drink, said, “I am delighted to be a part of the Dabur family and to represent Réal Fizzin, the latest offering from India’s favourite fruit juice brand, Réal. Réal Fizzin is a perfect blend of both – it provides the refreshing taste of real fruit along with the excitement of fizz. Whether I’m on set or just relaxing at home, Réal Fizzin is my go-to drink for a refreshing and fun experience. I look forward to sharing this fantastic new product with my fans and the consumers”.
