NIVEA India has appointed former Unilever Global Brand Director for Lux – South Asia, Shweta Dalal, as its new Marketing Director.
In her new role, she will be responsible for overseeing NIVEA India’s marketing strategy, with a focus on strengthening the brand’s presence in the Indian market while ensuring alignment with
NIVEA’s global mission of providing superior skincare products.
Her expertise in building impactful brand strategies, coupled with her diverse international experience, is believed to be crucial in driving NIVEA India’s growth.
Bringing with her over 16 years of extensive expertise across leading global brands, she had been associated with Unilever for over 13 years. She joined Unilever as Global Brand Manager- Fair & Lovely in September 2011, was elevated as Senior Brand Manager- Ayush in April 2016, followed by Senior Global Brand Manager- Pears in July 2017, Global Brand Director- Pears in December 2018 and Global Brand Director- Dove & Pears in January 2021 and later as Global Brand Director for Lux – South Asia, Africa, and Global Bars.
Before joining Unilever, she was associated with L’Oréal for over four years during which her roles spanned across that of Business Development Executive (Sales), Assistant Product Manager- Vichy and Product Manager- Garnier Skin Naturals.
Her unique experience spans creating and growing brands across South Asia, the Middle East, Southeast Asia, Europe, and LATAM wherein she has successfully strengthened brand equity, identified brand purpose, and developed new, self-sustaining, digital-first business models-all grounded in a deep understanding of consumers.
During her roles at Unilever and L’Oréal, she successfully led multi-market campaigns and introduced innovative marketing strategies across regions and therefore, her expertise aligns seamlessly with NIVEA India’s focus on delivering world- class skincare solutions tailored to local needs.
NIVEA India remains committed to providing high-quality skincare, and this leadership
Appointment, as per NIVEA India, highlights the brand’s ongoing efforts to strengthen its position as a leader in the skincare industry.
Commenting on the appointment, Geetika Mehta, Managing Director of NIVEA India, said, “We are thrilled to welcome Shweta Dalal to our leadership team. Her impressive experience in brand building and marketing, along with her deep consumer insights across diverse markets, makes her the perfect leader for NIVEA India’s marketing. Shweta’s strategic vision and consumer-centric approach are exactly what we need to continue our growth in an ever-evolving market.”
To this, Dalal, added, “I am excited to join NIVEA India, a brand trusted by millions for its excellence in skincare. I am passionate about cultivating a consumer centric culture that prioritizes the needs and preferences of our consumers. I look forward to bringing my experience in brand growth and consumer understanding to help NIVEA continue its legacy of innovation and care. Together, we will ensure that NIVEA remains the preferred choice for Indian consumers, while staying aligned with the brand’s global values.”
