Shriram Finance, the flagship company of the Shriram Group and a financial services providers, has launched a new brand campaign titled ‘#TogetherWeSoar’ with cricketer Rahul Dravid featuring as the brand ambassador.
As per the company, this campaign reflects its commitment to partner with aspiring India, highlighting the power of connection and unity. Today, many Indians are embracing the ‘So, what?’ philosophy, reflecting the aspiration to overcome any challenges in their journey to success. This campaign aims to celebrate this spirit and depict partnership as a means to soar ahead, with a slice from Rahul Dravid’s own life.
The message is clear: “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”
Dravid, embodying the values of teamwork and resilience that the company also stands for. His presence reinforces the brand’s commitment to nurturing partnerships that inspire growth.
Adding to the campaign’s impact, actor Naseeruddin Shah lent his voice to the Hindi version of the ad film, titled ‘Har Indian ke Saath: Judenge. Udenge.’ His powerful voice to the message of Shriram Finance emphasises the dedication to helping individuals achieve their dreams through meaningful partnerships.
The campaign also features lyrics penned by Academy Award winner K.S. Chandrabose for the Telugu version and acclaimed lyricist Madhan Karky for the Tamil version, ensuring a heartfelt connection with audiences across multiple regions.
With a comprehensive 360-degree media approach, the ‘#TogetherWeSoar’ campaign will reach audiences through print, digital, television, social media, and outdoor platforms, as well as select theatres across India. Shriram Finance has partnered with the Pro Kabaddi League, and viewers will catch the ad during PKL. Over the next two months, the campaign will be showcased nationwide, targeting diverse urban and rural audiences to reinforce Shriram Finance’s commitment to partnering with customers at every stage of their financial journey.
The campaign’s video features Dravid encouraging individuals from all walks of life to partner with Shriram Finance to uplift their lives and fulfill their ambitions. The imagery culminates in a powerful metaphor: the stadium, which represents a space where India unites, filled with dreams. Shriram Finance is committed to playing a pivotal role in transforming the country’s financial landscape.
The brand is dedicated to helping customers access the credit they need to grow and thrive, reinforcing its commitment to driving India’s journey toward becoming a developed economy.
Watch the video here:
#OndruservomEzhuvom (Tamil)
#OkkatigaEdugutham (Telugu)
#JudengeUdenge (Hindi)
#JotheyaagiriUnnatigeri | (Kannada)
#OnnaayUyaraam | (Malayalam)
#JodleJaauyaaUduyaa | (Marathi)
#JurboUrbo | (Bengali)
Sharing insights about the campaign, Elizabeth Venkataraman, Executive Director of Marketing, Shriram Finance, said, “ ‘Together, We Soar’ symbolizes our promise to stand by every Indian, supporting their aspirations—whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via Gold or personal loans, etc. Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.”
