Shivani Tiwari has been appointed as the new Head of Growth and Digital Marketing at AJIO.com. In this role, she is responsible for user and revenue growth via paid and unpaid channels of digital marketing and ecosystem partnerships.
In her last role, she worked at Flipkart for almost five years. She started as a Senior Marketing Manager in August 2019 and was promoted to Growth Marketer in December 2022.
Previously, Tiwari held several positions at different companies, including Madison Communications where she served as a Senior Planning Manager from April 2011 to April 2013. She then moved to GroupM in April 2013, starting as a Business Executive for Consumer Insights. She was promoted to Business Manager for Media Strategy in 2014 and further elevated to Business Group Head for Product and Media Strategy in 2015.
Later, Tiwari joined KalaGato as the VP Marketing and Product Management from July 2016 until May 2017. In 2017, she moved to Google where she managed brand solutions (GTM) – YouTube working there until August 2019.