Shemaroo Entertainment has launched Shemaroo Josh, a Hindi movie channel that marks the next phase in its broadcast journey.
Evolving from its earlier avatar as a youth entertainment channel, Chumbak TV now becomes Shemaroo Josh, a dedicated movie channel. With this move, Shemaroo enters India’s television movie segment, delivering films into homes across the country.
Movies have always been important to Indian audiences. From classics to today’s blockbusters, the nation continues to watch films. Shemaroo Josh offers a line-up spanning action, drama, romance, comedy, and larger-than-life stories. The channel’s library includes PK, Animal, Kantara, KGF, Bahubali, Waltair Veerayya, 12th Fail, Bade Miyan Chote Miyan, and Bhool Bhulaiyaa 2, providing daily movie programming.
Shemaroo Josh will be available on DD Free Dish, all leading DTH platforms, and cable networks, making movie content accessible nationwide.
Hiren Gada, CEO – Shemaroo Entertainment, said, “Shemaroo has been an integral part of India’s cinematic journey, entertaining millions through one of the largest Bollywood libraries and its presence across multiple platforms. Shemaroo Josh is a natural extension of this legacy, reflecting our deep understanding of the Indian audience, their evolving tastes, and their enduring love for movies. With Shemaroo Josh, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”
Sandeep Gupta, COO – Broadcasting Business, Shemaroo Entertainment Ltd., added, “Shemaroo Josh marks our strategic leap into India’s most loved television genre: movies. In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. Shemaroo Josh is our tribute to that timeless habit, brought alive through a fresh, high-energy channel that turns every film into an event. Having established a strong broadcast presence with our general entertainment channels, this launch reflects our larger mission to grow with scale, connect with relevance, and keep cinema at the heart of Shemaroo’s legacy.”
