Shanu Singh has joined BCCL (The Times of India) as Director– The Economic Times Brand.
In this role, she will lead the brand strategy, positioning, and integrated marketing efforts for The Economic Times across print, digital, and events/IPs. She will drive brand growth, enhance reader engagement, and strengthen advertiser relationships through innovative marketing strategies.
In her last assignment as CMO of ASK Asset & Wealth Management (a Blackstone portfolio company), she led brand transformation, digital marketing, and corporate communication.
Prior to ASK, she held leadership roles at Standard Chartered Bank, spearheading brand strategy, high-impact marketing campaigns, and activation of strategic partnerships. At Kotak Mahindra Bank, she led campaigns and drove adoption of digital banking products.
