Sensodyne, the oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has unveiled its latest campaign aimed at deepening consumer awareness on tooth sensitivity and promoting timely management of the condition. With a lineup of 18 films in nine regional languages, the campaign is designed to engage and resonate with diverse audiences across India.
The campaign has a series of films featuring real-life consumer stories. The films underscore a few crucial insights that are brought to life through vivid, science visualisations; tooth sensitivity is a progressive condition that worsens over time if left unaddressed and one of the causes is enamel erosion, which exposes the dentine and triggers the nerves causing a sharp, painful sensation.
Speaking on the campaign, Kishlay Seth, Category Lead – Oral Healthcare, Haleon, said, “Tooth sensitivity is often dismissed as a minor issue, but when left unaddressed, it can lead to the progression of the condition. Sensodyne has been raising awareness about this progressive condition, and our next step is to explain one of the causes of sensitivity – enamel erosion. By doing so, we aim to encourage consumers to take action rather than ignore it. With our science-backed formulations and localized approach, we strive to empower consumers across India to start addressing tooth sensitivity.”
