The composable and complete commerce platform for premier B2C and B2B brands, VTEX has announced the debut of VTEX Vision, a semi-annual product showcase to empower enterprise businesses striving to fuel their growth amidst increased customer acquisition costs and potential economic barriers to scaling their operations.
As part of its Spring ‘24 edition, the company has launched VTEX Ad Network to elevate digital reach and conversion, integrated WhatsApp Business Account creator in the VTEX Admin, launched VTEX FastStore for B2C Commerce and storefronts, enabled frictionless commerce with a low or no code VTEX FastCheckout and one-click-buy with Google Pay and Apple Pay and more.
Below is a list of some of the new updates launched by the company:
- VTEX Ad Network to Elevate Digital Reach and Conversion: As businesses scale and face a notable 222% increase in the cost of acquiring new customers from 2013 to 2022, largely due to rising competition and ad expenses, VTEX has launched the VTEX Ad Network to allow businesses to create and manage ad space seamlessly across various digital storefronts, leveraging AI-driven optimization for higher conversions and click-through rates. Additionally, it offers precision targeting, competitive auctions, and comprehensive ad campaign monitoring to maximize revenue and streamline advertising efforts efficiently while ensuring robust security measures protect valuable data and operations.
- Getting Personal with WhatsApp and VTEX: Utilizing one of the most popular messaging platforms in the world, WhatsApp, VTEX has also opened doors for personalized sales conversion tactics, empowering 2,600 enterprise brands to engage customers effectively. The integration of WhatsApp Business Account creator in the VTEX Admin streamlines targeted campaigns, AI-driven customization, personalized cart recovery messages, and real-time campaign monitoring, all designed to maximize conversions and enhance customer experiences, all of which help in driving brand engagement and sales growth.
- Delivering Superior Web Experiences beyond B2C Commerce with VTEX FastStore: To enhance customer experiences to another level of speed through a suite of commerce-optimized UI components, a comprehensive front-end platform and framework with performance metrics, and a Headless CMS for independent content management, VTEX has launched VTEX FastStore which is currently available for B2C storefronts, but will also unlock specific B2B needs, including seamlessly integrating complex product catalogs, customizing pricing levels, and efficiently managing orders and buyer organizations. FastStore’s extensive ecosystem also offers scalability, with over 6,000 VTEX IO extensions created by third parties, 1,000 SIs and ISVs, 330 marketplaces, 180 payments solutions and 90 logistics companies, among others.
- Frictionless Commerce with a low code/no code VTEX FastCheckout and one-click-buy with Google Pay and Apple Pay: Crafting an optimized checkout experience involves balancing customization and performance, a challenge that often leads to suboptimal experiences and lost sales and VTEX’s FastCheckout tackles this by leveraging VTEX FastStore power, offering low-code and no-code options for building and integrating new functionalities and UI elements. This streamlined approach allows brands to customize their checkout experience without compromising performance, with real-time previews and intuitive tools ensuring efficient changes. Additional features include extensive APIs for flexibility, seamless integration across sales channels, and customizable checkout flow like one-click-buy with Google Pay and Apple Pay tailored to unique branding and customer journey needs.
- Gathering all of the brand’s data from commerce operation with VTEX Data Pipeline: Since unlocking actionable insights from digital commerce data is crucial for business success, yet high costs and complex integrations often pose challenges, VTEX Data Pipeline offers a streamlined solution for data sharing, ensuring secure and direct delivery of commerce data to your infrastructure. With a diverse range of datasets available, customize update frequencies and destinations, while maintaining GDPR compliance and data security. VTEX Data Pipeline empowers brands to access valuable insights, make informed decisions, and drive growth effectively.
- Future-proofing storefront from cyber-attacks and fraudulence with VTEX Shield: Protecting a brand’s online store is a continuous task that requires constant attention and therefore with the launch of VTEX Shield- an additional layer providing a robust security solution designed to empower merchants with proactive monitoring, advanced threat detection, and efficient vulnerability management. Its key features include an advanced Web Application Firewall for safeguarding against online threats, a Pentest Readiness Service for running penetration tests, and a Security Monitor dashboard for proactive threat management. With VTEX Shield, businesses can effectively detect and mitigate security risks, enhance traceability, strengthen security barriers, and improve Personally Identifiable Information (PII) data security.
- Supercharging your favorites with AI: VTEX has also made strides in strategically leveraging advanced AI capabilities across its flagship products and solutions to empower enterprises to maintain a competitive edge and achieve their objectives in today’s dynamic market environment. By harnessing AI, VTEX aims to expedite time-to-market, optimize operational costs, and drive substantial growth in customer GMV. These AI-powered enhancements will be integrated into- Live Shopping powered by AI Chat functionality, VTEX AI-Powered Intelligent Search and VTEX Pick and Pack.
VTEX also enhanced its Marketplace solution for B2B and B2C businesses by improving seller and product onboarding. These upgrades accelerate time-to-revenue, reduce operational burdens, and optimize fulfillment. VTEX Vision also brings on a more efficient Order Management System (OMS), facilitating change orders and improving communication between merchants and shoppers. This is to support the new update for VTEX Sales App, which will feature advanced functionalities for efficiently managing new product arrivals and top offers, as well as the ability to recover abandoned shopping carts and check inventory.
VTEX Vision Spring ‘24 edition also brings VTEX Delivery Promise, a fulfillment-related feature which prompts visitors to input their location, showing only deliverable products, offering delivery time filters like ‘same day delivery’, enabling store pickup, and displaying available delivery times on product pages.
Commenting on the development, Santiago Naranjo, CRO, VTEX, said, “In today’s dynamic market, where high interest rates and rising customer acquisition costs have become common challenges, enterprise businesses will need to harness the power of a commerce platform that consistently delivers high-quality products, fortifies organic sales channels, and amplifies profit margins.”
“Our VTEX Vision innovations directly confront this strategic demand. By collecting feedback, data, consumer behavior, and industry trends, we’ve translated these insights into actionable solutions. This marks a crucial moment where we highlight the vast potential of a commerce platform tailored for today’s enterprises and the challenges of tomorrow,” he added.
