Sebamed has launched a new campaign for Baby Sebamed, its specialized baby care range, created by Leo India. The campaign focuses on a baby’s journey from the womb to the outside world, using real visuals of smiling foetuses to mirror the purity, comfort, and protection the brand associates with its pH 5.5 formulation.
This is the first time a baby care brand has featured such raw, in-womb imagery, positioning it as a category-first approach. The film is supported by an original track composed by singer-songwriter Taba Chake to heighten its emotional tone and underline the need for gentle care from the earliest moments.
The campaign has been produced by Footloose and directed by Indrashish Mukherjee, and is currently running across digital and outdoor platforms.
“As your baby takes their first breath in a new world, from the quiet safety of the womb to the wonder of your arms, their delicate skin deserves that same gentle protection, with the power of pH 5.5. This campaign captures that beautifully in a real and raw form, touching an emotional chord with parents and parents-to-be. It’s more than a product; it’s our commitment to you and your little one — a trusted partner in love, protection, and every precious moment from day one,” said Philip Kuncheria, Country Head, Sebamed.
“We really wanted to bring to life Sebamed’s promise of science-backed skincare. Inspired by real visuals of babies inside the womb smiling, cocooned in comfort, we captured the purest form of protection and care. That’s exactly what Sebamed aims to replicate with its science-backed baby care range. This is the first time that a campaign in this category has shown a raw depiction of the lead-up and period of birth, without losing its warmth and tenderness,” said Sachin Kamble, Chief Creative Officer, Leo – South Asia.
