7 Campaigns That Proved Good Stories Sell Better Than Shouting
From solving snack-time mysteries with CID legends to remixing childhood rhymes into immunity anthems, this week’s ...
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Madison Loop Appoints Sudarshan Karandikar As Vice President
Madison Media Loop, a unit of Madison World, has appointed Sudarshan Karandikar as Vice President to drive ...
Raj Nayak Launches ‘House of IP’ In Partnership With YAAP Digital
Raj Nayak, former Viacom18 COO and founder of House of Cheer, has announced the launch of ...
7 Ad Campaigns That Dared To Do More Than Just Sell This Week
When brands put their metaphor hats on, marketing magic follows. This week was no exception. From ...
Tuborg Appoints Lowe Lintas As Creative Agency For India
Lowe Lintas has been awarded the creative mandate for Tuborg in India, following a competitive multi-agency ...
Skipped Another Ad? Kantar’s Prasanna Kumar Explains Why Most Ads Don’t Make The Cut
Suppose you’re watching a video on YouTube, and an ad pops up. You barely register it ...
Casio Onboards XG As Global Ambassador For G-SHOCK
Casio Computer has appointed the internationally acclaimed seven-member hip hop/R and B girl group XG as ...
Not Just A Feature, But A Habit: Myntra’s Sunder Balasubramanian On Building Content-Led Commerce With ‘Glamstream’
What if shopping wasn’t just about browsing catalogs or chasing sales, but about getting inspired mid-scroll ...
How NBA Is Reimagining Basketball Fandom In India With Culture At Core
Basketball in India is no longer just about the game - it’s a growing cultural movement ...
7UP Unveils First-Ever Sonic Logo In India
7UP has introduced its first-ever sonic identity in India — a seven-note audio logo developed in ...
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