YouTube’s Open Call Puts Creators In Control, But Can Influencer Marketing Thrive Without Filters?
In an age where brands are racing to meet audiences where they scroll, swipe, and double-tap, ...
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Why Influencer Partnerships Are A Brand Priority & Not A Tactic
Influencer marketing has rapidly become one of the most powerful tools in a marketer’s playbook. No ...
Educational Creators, Authentic Relations & AI-Driven Content To Dominate Influencer Marketing Space In 2025
In the ever-evolving world of influencer marketing, 2024 served as a pivotal year, marking the transition ...
What’s Making Micro, Nano & Regional Influencers The Festive Favourites For Brands
In a conversation with Marketing Mind, industry players revealed major festive season trends in influencer marketing ...
How Are Brands Reassessing Influencer Collaborations To Foster Deeper Loyalty Amid Changing Consumer Pulse
During a panel discussion at the India Influencer Conclave 2024, organised by iCubesWire, industry leaders highlighted ...
Marketing Was, Is & Will Always Be About Consumers, Business & Brand: Infoedge’s Sumeet Singh
Speaking at the second edition of iCubesWire’s India Influencer Conclave held in Gurugram, Sumeet Singh, Chief ...
Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Space
A panel of industry experts explored the evolving landscape of influencer marketing, at India Influencer Conclave, ...
How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as ...
Ensuring Trust & Relevance In Influencer Content Remains A Pressing Challenge For Our Industry: Sahil Chopra
In a conversation with Marketing Mind, Sahil Chopra, CEO of iCubesWire, discussed the growing trust deficit ...
Broadcast Bill 2024: A Double-Edged Sword For Content Creators Or A Positive Move To Strengthen Their Credibility?
The latest draft of the Broadcasting Services (Regulation) Bill has the potential to significantly alter the ...
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