Marketing To The Next Billion Users Will Require Brands To Combine Scale With Sensitivity: Ashish Tiwari
As India’s lower-middle-class population embraces digital finance with greater confidence and caution, a new narrative is ...
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Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy
Impressions are easy. Outcomes aren’t. Connected TV (CTV) has outgrown its role as the digital counterpart ...
RVCJ Media & Salt Media’s ‘First Copy’ Releases Today, Opens To Rave Reviews & Roaring Audience Love
RVCJ Media and Salt Media have delivered a showstopper with First Copy, their latest original series ...
Satire, Sentiment & A Splash Of Style: This Week’s Campaigns Had It All
In a world where consumers are scrolling faster than they blink, only the quirkiest, cleverest, and ...
Peps Rolls Out Humour-Led Campaign To Decode Mattress Myths
Peps Industries has rolled out a new TVC campaign titled ‘Spring is King’ that aims to ...
Nikhil Kamath Invests In Creative Agency One Hand Clap
Entrepreneur and investor Nikhil Kamath has invested in One Hand Clap Media, a creative agency founded ...
G-SHOCK’s New Campaign With Vicky Kaushal Highlights Gen Z Identity & Iconic Watches
G-SHOCK, the watch brand from Casio, has rolled out a new campaign featuring actor Vicky Kaushal. ...
Cannes Lions 2025: BBDO India Makes The Cut In Sustainable Development Goals Lions Shortlist
On Day 3 of Cannes Lions 2025, India earned a shortlist in the Sustainable Development Goals ...
WPP Media Wins Nilkamal’s Media Mandate, To Be Led By EssenceMediacom
WPP Media has secured the complete media mandate for Nilkamal, with EssenceMediacom leading the charge across ...
Capri Loans’ #TarakkiKeHaath Shines A Light On The Hands That Build Bharat
Capri Global Capital (Capri Loans), a leading non-banking financial company, has rolled out a new brand ...
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