VML’s CCO Mukund Olety To Move Within WPP Network As Part Of Its Creative Leadership
Mukund Olety is transitioning within the WPP network to join the creative leadership. He was working ...
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Brands Bring Their A-Game This Week With Campaigns That Mix Style & Substance Effortlessly
This week’s campaigns are all about clever stories that feel real and fun. Imagine weddings where ...
JioStar Plans To Increase Gen Z Programming In South India By 7 To 10 Times
JioStar Entertainment leaders, Alok Jain and Krishnan Kutty, outlined the vision for the future of Indian ...
What Makes Amazon Bet On A Double-Streaming Game In India
In a panel discussion at APOS Bali (Indonesia) 2025, created and curated by Media Partners Asia ...
Our Focus Is To Retain Audience Love & Loyalty While Continuing To Innovate: Sushant Sreeram
At APOS 2025, held in Bali and organised by Media Partners Asia (MPA), Sushant Sreeram, Head ...
S4 Capital’s Monks India Appoints Sandipan Bhattacharyya As India Head – Creative
Monks, unitary operating brand of S4 Capital plc, has appointed Sandipan Bhattacharyya as its India Head ...
WhatsApp’s Advertising Shift: Meta Opens The Doors, But Can Brands Walk In Without Knocking Too Loudly?
For years, WhatsApp has remained Meta’s most private and least commercialised product- intended for conversations, not ...
JioHotstar Hits 300 Mn Subscribers; 425+ Brands Advertised With JioStar For IPL 2025: JioStar-MPA Report
JioStar, in partnership with Media Partners Asia (MPA), has released its ‘TATA IPL 2025: A Year ...
‘Lauki’ Faces Off With Cooker, Memes Turn Into Manifestos As Panchayat 4 Turns Marketing Into A Village Fest
When most OTT shows announce new seasons, you get a trailer, a hashtag, and maybe a ...
Indriya Unveils Cosmo-Inspired Diamond Collection In New Campaign Featuring Aditi Rao Hydari
Indriya, Aditya Birla Group’s jewellery brand, has launched a new campaign for its latest collection, Aasmaniyat, ...
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