Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Space
A panel of industry experts explored the evolving landscape of influencer marketing, at India Influencer Conclave, ...
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How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators
The vibrant landscape of influencer marketing in India is set to witness a significant evolution as ...
From YouTube Adding 9 Latest Features To WhatsApp Business’ New Tools, Here Are Buzzworthy Social Media Updates That Need A Double-Tap
As the user presence on social media platforms grows stronger each passing day and updates come ...
Bayer Consumer Health Wants To Reach 100 Mn Households & Saridon Woman’s Launch Is A Step Towards That: Ritu Mittal
In an exclusive conversation with Marketing Mind, Ritu Mittal, Head- Marketing and Digital, Bayer Consumer Health ...
Amazon miniTV Is Now ‘Amazon MX Player’
Amazon is rebranding its free ad-supported streaming service, Amazon miniTV, to 'Amazon MX Player.' This reflects ...
Brands Surf The Festive Tides Of Onam With Creative Spins On Tradition
This year, brands have celebrated Onam by infusing their campaigns and social media posts with vibrant ...
L&K Saatchi & Saatchi India Becomes Lauritz Knudsen Electrical & Automation’s Advertising Partner
Following its acquisition by Schneider Electric in 2020, Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear) ...
Pre-Festive 2024 Witnesses 22% Spike In Users On Quick Commerce Apps: GIPSI
Tonic Worldwide’s research division, GIPSI, has launched the second part of its ‘The Festive Report’ which ...
With Glam & Bam Call Me Bae’s Marketing Makes Everyone Go “Damn!”
Prime Video India's 'Call Me Bae', led by Ananya Pandey, takes movie marketing to the next ...
While Being Ad-Driven, We’ll Soon Plan To Build Upon ‘Premium Content’ Offering Basis Consumers’ Demand: Inshorts’ Deepit Purkayastha
In a conversation with Marketing Mind, Deepit Purkayastha, Co-Founder and CEO of Inshorts, delved into the ...
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