CTV Viewership Surges, 23% Indians Go Digital-Only: Kantar’s Media Compass Report
Connected TV (CTV) is fast emerging as a premium advertising channel in India, attracting 35 million ...
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67% Indians Trust Influencer Recommendations Over Traditional Ads: Kantar’s Influencer Playbook
Kantar, a marketing data and analytics company has launched The Influencer Playbook. This one-of-its-kind report helps ...
7 In 10 Rural Consumers Engage With Online Media, 28% Rise Since 2022: GroupM & Kantar Report
GroupM, WPP’s media investment group, in collaboration with Kantar, a marketing data and analytics company, today ...
Sports, Entertainment & Music, Kidsverse & More Influence Marketing Strategies In India: Kantar
Kantar, a leading marketing data and analytics company, has now released the first edition of its ...
Positive Rural Sentiment, Aspiration-Driven Personalization, Absent Broad Generalisations & More To Influence Brand Strategy in 2025: Kantar
In its ‘India at Crossroads’ report wherein it forecasts some of the key trends which will ...
1.46x Increase In Parents Considering Kids’ Input For Smart TV Purchases Compared To 2022: Kantar
55% of parents are allowing full discretion to their kids over career choices, as per the ...
TCS Tops The Chart For 3rd Consecutive Year; Zomato Registers 100% Brand Value Growth In Kantar BrandZ Most Valuable Indian Brands Report
Joining Tata Consultancy Services in the top five brands list of Kantar BrandZ Most Valuable Indian ...
While 86% Consumers Are Willing To Take Up Offers Online, Offline Uptake Stands At 60%: Kantar
According to the recent report released by Kantar, a marketing data and analytics company, there is ...
Parle Becomes Most Chosen In-Home FMCG Brand For Record 12 Years In Kantar Brand Footprint India 2024
As Kantar releases the 12th edition of its Brand Footprint India Report 2024, Parle has once ...
Google, Tata Motors, Amazon, Jio & Apple Top Kantar’s Most Inclusive Brands In India List
Falling in line with the brand world making strides in the landscape of Diversity, Equity and ...
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