India’s Gen Z Cohort Will Be A $2 Trillion Economy By 2035: Snap’s Ankit Goyle
Some campaigns are products of timing, and some are products of truth. Snap’s “Say It In ...
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ABFRL Launches OWND! To Target Gen Z Fashion Consumers
Aditya Birla Fashion and Retail (ABFRL) has announced the launch of OWND!, a new fashion brand ...
41% Of Millennials & 31% Of Gen Z Men Feel Negatively Represented In Advertising: Kantar
When was the last time you saw a man doing the dishes in an ad, without ...
To Win Over Gen Z, We’re Turning To Snackable Stories & Gamified Touchpoints: Fibe’s Sudesh Shetty
Since its inception in 2016, Fibe (formerly EarlySalary) has focused on delivering credit access to young, ...
Snapchat Rolls Out New OOH Campaign To Woo Advertisers Targeting Gen Z
Snapchat has rolled out a new OOH (Out-of-home) campaign with a direct message for advertisers, “If ...
JioStar Plans To Increase Gen Z Programming In South India By 7 To 10 Times
JioStar Entertainment leaders, Alok Jain and Krishnan Kutty, outlined the vision for the future of Indian ...
G-SHOCK’s New Campaign With Vicky Kaushal Highlights Gen Z Identity & Iconic Watches
G-SHOCK, the watch brand from Casio, has rolled out a new campaign featuring actor Vicky Kaushal. ...
NEWME Rolls Out #StaySenAtWork Campaign With Anushka Sen, Empowering Gen Z Women To Own Their Style
NEWME has collaborated with actress Anushka Sen with its first-ever co-designed collection - WorkSenIty. With this ...
From Meme To Movement: Gen Z Are Taking A Break From Indecision With A KitKat Snap
If there’s one brand that has consistently managed to stay culturally relevant without trying too hard, ...
Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India
I am certain Gen Zs are by now sick of hearing about brands wanting to crack ...
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