Integral Ad Science To Provide Third-Party Measurement To Advertisers On Microsoft Advertising
Integral Ad Science, one of the leading global media measurement and optimisation platforms, has expanded its ...
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ABP Network Expands Global Presence With Amagi’s Cloud-Based Streaming Technology
Amagi, a global player in cloud-based SaaS technology for broadcast and connected TV (CTV), has collaborated ...
Sony LIV Records 560% User Growth With UEFA Euro 2024
In its 17th edition, UEFA EURO 2024 gets bigger as Sony LIV has recorded a 50% ...
Disney+ Hotstar’s ‘Pause Ads’ Enables Brands To Tap Into Most Engaged Audience Cohorts Non-Intrusively: Dhruv Dhawan
Disney+ Hotstar recently introduced an innovative advertising feature called 'Pause Ads' exclusively for its Connected TV ...
ABP LIVE Reaches 200 Million Users Across Platforms On 2024 Election Results Day
ABP LIVE, a digital news platform, achieved a threefold increase from its previous highest concurrent user ...
If I Must Pick Just One, Will Choose TV Over Digital For Better Advertising Impact: BK Rao
Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, ...
Growing Our P&L By 20-25% YoY & Expanding Globally In FY24, We’ll Focus On ‘Consolidation’ This Year: Sahil Chopra
Launched in 2010 as an email marketing company and then building on its social media and ...
Here’s How Consumer Durable Brands Are Stepping Up Their Game This Summer
As the sweltering heat of summer settles across the nation, anticipation is brewing among players in ...
Can JioCinema’s Slashed Price For Premium Content Shake Up OTT Peers?
As JioCinema unveiled its new subscription offering, 'JioCinema Premium,' priced at Rs 29 per month, industry ...
JioCinema Announces Ad-Free Premium Plans Starting At Rs 29 Per Month
JioCinema has introduced its latest subscription offering, 'JioCinema Premium,' starting at Rs 29 per month. This ...
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