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    From Impressions To Impact: Redefining ROI In The Digital First Era

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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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The Minimalist’s Saptarshi Banik Joins Nihilent’s HyperCollective As Director- Brand & Business

MM Desk by MM Desk
August 23, 2024
in Advertising, People Spotting
A A
The Minimalist’s Saptarshi Banik Joins Nihilent’s HyperCollective As Director- Brand & Business

After being associated with The Minimalist as Business Head for a period of one year, between June 2023 and May 2024, Saptarshi Banik has now joined HyperCollective– a division of Nihilent as its new Director- Brand and Business.

Nihilent is led by KV Sridhar aka Pops.

He announced the development on LinkedIn.

Before joining The Minimalist, he was associated with Salt Brand Solutions as Vice President from March 2022 to March 2023.

Prior to that, he served as Associate Vice President at Publicis Groupe from June 2019 to February 2022 and as Client Servicing Director at Ogilvy India from February 2019 to July 2019.

Earlier on, he worked in a similar capacity at J Walter Thompson Worldwide for a period of three years, starting March 2016.

For about two years, starting March 2014, he worked with McCann Worldgroup as Brand Leader.

In his earlier stint with Publicis Groupe, he served the role of Group Account Manager for close to three-and-a-half years, starting November 2010.

Previously, he also worked with Leo Burnett as Brand Associate from January 2009 to February 2010.

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