Wipro Consumer Care and Lighting has launched a new Triple Sandal Pack under its Santoor Royal Sandal range, featuring a soap, sandalwood face serum, and sandalwood face pack. The three-step regimen is backed by a new television commercial starring actor Meenakshi Chaudhary.
The product is designed to simplify skincare routines with sandalwood-based care known for complexion improvement and blemish reduction. According to a clinical study by MS Research Clinic, visible improvement was seen within the first week of regular use, with tan reduction and blemish lightening by the fourth.
The ad film, developed by Tilt Brand Solutions, is set on a film shoot and features Chaudhary speaking directly to the audience about the regimen behind her screen glow — blending beauty with relatability. The campaign aims to appeal to younger consumers seeking results without a complicated routine.
Now available across leading retail and e-commerce platforms, the Triple Sandal Pack marks the brand’s push into more holistic skincare offerings.
“Today’s young consumers are increasingly discerning about their skincare routines; they are looking for effective solutions that fit seamlessly into their busy lives,” said S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting. “By offering a complete sandalwood-based regimen, including a sandalwood face serum and the convenience of a full routine in one pack, we aim to meet the evolving expectations of skincare-conscious consumers.”
“The beauty category is thriving, and the Santoor Royal Sandal Soap + Serum offers a truly unique proposition—a glow-enhancing formula rooted in trust and tradition. What makes this film special is the insight: before she became a star, Meenakshi was just a young girl, a fan like so many others. That journey, from admiration to aspiration, is something every girl in India can relate to. It’s authentic, emotional, and deeply resonant with our audience.”
“Our clinical assessment indicates early signs of complexion improvement within a week, with more visible changes by the fourth week of consistent use,” said Virendra R Tripathi, R&D Head, Wipro Consumer Care & Lighting.
