WebEngage has appointed Sanjay Prasad as Vice President, Global Head of Channels and Alliances, as part of its focus on strengthening global partnerships and ecosystem-led growth.
In this role, Prasad will lead the company’s efforts to build relationships with consulting firms, system integrators, and digital agencies. His work will support WebEngage’s expansion across markets and help scale its enterprise customer base.
He brings over 20 years of experience in enterprise sales, business development, and strategic alliances. He has held senior roles at IBM, HP, Oracle, Red Hat, LeadSquared, and MoEngage.
WebEngage aims to collaborate more closely with partners to support implementation, digital transformation, and long-term business success for enterprise clients.
“It’s an exciting time to join WebEngage. The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes,” said Sanjay Prasad, VP, Global Head of Channels and Alliances, WebEngage.
“As we scale globally, partnerships will play a central role in our growth story. Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances make him the ideal leader to drive this mission forward. His vision aligns perfectly with our goal to make WebEngage the preferred customer engagement partner for global enterprises,” said Avlesh Singh, Co-founder & CEO, WebEngage.
Vishnu Sri Pillai, Partner and Head – Technology Enablement, Financial Services and Office Managing Partner – Kochi, KPMG India, added, “Customer-focused digital transformation is one of the key priorities for enterprises today. Our collaboration with WebEngage should aid in bringing integrated, insight-led solutions to market that address real business challenges and drive long-term value.”
