Signaling a bold debut of its comeback launch, planned for early 2025, as a standalone Flash and memory technology innovator, Sandisk has previewed its new corporate branding and creative direction that stems from the creative philosophy that it is aspirations and possibilities which reflect and propel one in the world of resilient data expression.
Defined by a ‘Mindset of Motion’, Sandisk’s new creative direction represents a future forward philosophy where by creating paths and possibilities for people to go without limits, the company unites the current moment and their aspirations as well as brings people closer to their ambitions and creates a circle of collaboration for progress and future growth.
As part of the same, Sandisk has revealed both- vertical and horizontal representations of its brand mark in a bid to defy any limitations, whilst the Sandisk wordmark representing a heritage of mobility and versatility that enables a seamless and simplified world of resilient data expression and storage.
As explained by Sandisk, the design attributes of the new brand mark represent- “From a pixel to a platform for ambition, the new Sandisk mark is engineered to embody innovation. The logo’s clean lines and minimalist design mirror the speed and efficiency of Flash technology. The iconic open D letterform unites with a fresh, pixel-driven S, both symbolizing collaboration and partnership, shaping the future of technology. “
Sharing his views on the preview of Sandisk’s new corporate branding, Joel Davis, VP- Creative, Sandisk, said, “Enabling people to experience the potential of their data and move forward in making aspirations real is at the heart of what we do and we were very intentional in creating a mark that embodies the spirit of this thinking.”
“Our visual brand philosophy is inspired by the future and all the diverse ways our customers consume data. Starting with a single pixel, the new Sandisk mark uses bold visual language while being rooted in the idea that progress is not an end point but a way of being,” he added.
