Samsung India has launched a new marketing campaign for its latest Galaxy M series smartphones, the Galaxy M06 5G and M16 5G, in collaboration with Cheil India.
The campaign brings back popular characters from the iconic CID television show, tapping into nostalgia to engage audiences.
The campaign follows CID team members Daya, Abhijit, Fredricks, and Salunke as they investigate the “new Monsters in town”—a reference to the Galaxy M06 5G and M16 5G.
The smartphones are seamlessly integrated into the storyline, with their key features highlighted as part of the investigative process.
This campaign is part of Samsung’s broader strategy to position the Galaxy M series as a high-performance and stylish choice for India’s tech-savvy consumers.
Aditya Babbar, Vice President of MX Business at Samsung India, emphasized that the new devices uphold the “Monster” series legacy with features such as the MediaTek Dimensity 6300 processor, a 5000mAh battery, 12 5G bands, and an sAMOLED FHD+ display. The M16 5G is also 15% slimmer than its predecessor.
Mandeep Sharma, National Head of Cheil India – Samsung Business, stated that reviving the detective show for the campaign appeals to millennial consumers familiar with the characters. Sudhir Das, Senior ECD at Cheil India, noted that the campaign’s appeal spans generations.
