Salt Brand Solutions has appointed Sagar Mahabaleshwarkar as the new Executive Director. In his new role, he will lead Salt’s creative vision, working closely with Mahesh Chauhan, Director Salt Brand Solutions, and the Salt team to deliver groundbreaking solutions that make a lasting impact on clients and audiences alike.
As per the agency, his leadership will be pivotal in advancing Salt’s commitment to authenticity, and innovation in the rapidly evolving landscape of brand building.
Mahabaleshwarkar, a seasoned creative leader with a wealth of experience across India, Singapore, China, Vietnam, Malaysia, and Myanmar, brings a unique global perspective to Salt. With expertise spanning innovative ideas, mass media advertising, retail design and experiential concepts, he has a proven track record of delivering cutting-edge solutions for some of the world’s most recognized brands, the agency stated.
Mahesh Chauhan (Mash), Director, Salt Brand Solutions, welcomed Mahabaleshwarkar’s appointment as a significant step towards further strengthening Salt’s creative leadership. He said, “Sagar is the partner I have been looking for, for some time now! We have been friends for decades and have worked together in the past. We bring different strengths to the table to create an irresistible value proposition. Sagar’s coming on board adds great value to our clients and makes me truly excited for the Salt 2.0 journey in 2025.”
On his new role, Mahabaleshwarkar said, “My first two innings with Mahesh at Ogilvy and Rediffusion built a powerful partnership that delivered iconic campaigns for Tata Safari, Sumo, Amaron Batteries, and Airtel. Over the years, we’ve developed a deep understanding of each other’s strengths, driven by a shared passion for creative excellence. As two old friends reunite for the third innings at Salt, we are excited to leverage that synergy to craft relevant, memorable work, foster innovation, and shape impactful brand narratives. This isn’t just about campaigns- it’s about setting new standards and leaving a legacy of pathbreaking creativity.”
