Saatchi & Saatchi India has collaborated with Hero MotoCorp to roll out an integrated campaign for the Hero Xtreme 250R, positioned in the 250cc motorcycle segment.
The campaign is led by a brand film that presents the Xtreme 250R as the fastest and sharpest in its class. It focuses on encouraging riders to take control of the street and express themselves through speed and performance. The narrative is aimed at a younger audience that values both agility and personal style.
Set in a container yard, the film shows a face-off between the Xtreme 250R and a group of high-performance sports cars. The visual metaphor is intended to break conventional perceptions of power. The motorcycle outpaces its four-wheeled counterparts in acceleration, control, and handling. The campaign is directed at first-time 250cc buyers, using the message ‘Streets Have A New GOAT’ to position the bike as a top contender in its category.
The campaign is currently live across television, digital, print, cinema, and out-of-home media.
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “The thing that stood out in the brief was the Xtreme 250R’s acceleration – 0 to 60 kmph in 3.2s. A little digging showed us that this wasn’t just the fastest 250, it was one of the fastest things on the road period. Our idea came from the insight that speed is fundamentally about bragging rights. That’s what we brought alive in a simple, impactful way.”
Aashish Midha, Head – Marketing, India Business Unit, Hero MotoCorp said, “The Xtreme 250R – the fastest in its class – represents our commitment to delivering high-performance engineering with unmistakable style. Designed by Saatchi & Saatchi India, the campaign is crafted for a generation that leads with confidence, individuality, and purpose. The motorcycle has already set a benchmark in the segment and is receiving strong acceptance from customers across the country. Every second from 0 to 60 is a flex – of speed, attitude, and precision. This isn’t just a motorcycle. It’s a statement.”
