In a bid to enhance its digital presence and reach a broader audience through targeted marketing strategies, one of India’s renowned children’s magazine- Champak has entrusted RockMySales, a digital marketing agency, with its Performance Marketing mandate.
As part of the mandate, the digital marketing agency will spearhead Champak’s digital marketing efforts, including search engine marketing (SEM), social media advertising, and conversion rate optimization (CRO).
It will also leverage an innovative approach and data-driven strategy to aid in increasing Champak’s online subscriptions, enhancing user experience, and driving measurable outcomes.
Founded in 1968, Champak has been a staple in Indian households, offering engaging stories, puzzles, and educational content for children and with its rich legacy in print, the magazine has successfully adapted to digital platforms, continuing to captivate young readers across the country.
Commenting on the development, Shubham Mishra, Founder, RockMySales, said, “We are thrilled to work with Champak, a brand that has been a part of childhood memories for generations. Our focus will be on leveraging advanced performance marketing techniques to reach a broader audience and elevate Champak’s digital footprint.”
To this, Latika Sharma, Managing Partner, RockMySales, added, “This mandate allows us to combine our innovative strategies with Champak’s rich content legacy, creating a dynamic synergy that will not only boost their online visibility but also foster deeper connections with their readers.”
Sharing her views on the partnership, Richa Shah, Managing Editor, Champak, commented, “Partnering with RockMySales is an exciting step forward for Champak. Their expertise in performance marketing aligns perfectly with our vision of bringing quality children’s content to the digital age. We look forward to a fruitful collaboration that will enhance our engagement with today’s tech-savvy young readers.”
