Indian cricketer Rinku Singh has officially signed with BeastLife as a brand ambassador.
BeastLife, a brand founded by fitness influencer Gaurav Taneja and entrepreneur Raj Gupta, according to the company’s statement, the company has achieved Rs 50 crore GMV with positive EBITDA and is currently tracking an Annual Recurring Revenue (ARR) of Rs 80 crore GMV while maintaining performance marketing costs at just 15%.
BeastLife, which sells protein supplements and other fitness products aims that with signing Indian player, aims to scale its impact across the Indian fitness industry.
“Impressed by the brand’s vision and the quality of its product range, Rinku chose to actively support BeastLife’s growth by using his platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Rinku Singh.
Gaurav Taneja, Co-Founder of BeastLife & a renowned fitness influencer, shared his excitement about the collaboration: “Rinku embodies everything BeastLife stands for discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”
Raj Gupta, Co-Founder & CEO of BeastLife, added, “Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”
