In a bid to transform and elevate its customer engagement strategies with a focus on delivering a seamless omnichannel experience for customers, agents, and partners, Reliance General Insurance has partnered with WebEngage and InfoAxon.
With this partnership in place, the martech platform along with the BFSI Digital Transformation Solutions provider will help RGI with their spate of cutting-edge digital tools and augment and strengthen the brand’s proposition of providing hyper personalised and unique customer experiences.
Underpinned by the pursuit of innovation and offering tailored services, this partnership is forged on the premise of co-creating a future where digital engagement will evolve from merely transactional to intentional, characterised by meaningful and personalised engagement built on trust, where each customer interaction anchored by technology, will serve to support the business’ pursuit of sustained growth.
As RGI’s business needs evolve alongside those of today’s digital savvy customers, this partnership will enable the company to consistently cater to these demands, thereby solidifying its leadership position in the industry.
Commenting on the development, Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance, said, “At Reliance General Insurance, we understand the importance of embracing digital innovation to stay ahead in today’s fast-paced world. Our collaboration with WebEngage and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance customer engagement and drive business growth. Together, we are shaping the future of insurance.”
To this, Avlesh Singh, CEO and Co-founder, WebEngage, added, “In WebEngage’s 10+ year journey, we have amassed a significant amount of experience in the BFSI sector. During this time, we have borne witness to the complex transitions that legacy institutions like RGI have undergone as a result of digitalisation. Aided by our rigorous data-backed approach, today, WebEngage has cultivated a robust knowledge base around the nuances and specificities of customer needs and concerns, and their evolution over time. This partnership with RGI stands as a testament to our domain expertise and we feel humbled to have been entrusted with this opportunity. We look forward to a fulfilling and exciting journey with them.”
Furthermore, Vineet Dahiya, Director and Co-founder, InfoAxon, also remarked, “For years, InfoAxon has partnered with large insurers and intermediaries to help them deliver frictionless digital insurance and has seen first-hand, the challenges and enormous costs associated with digital transformation initiatives. By expanding on our learnings and years of development, we have created a Digital Insurance Stack that accelerates insurance product launches with configurable buying journeys, maximises digital distribution opportunities, and rapidly delivers engaging omnichannel experiences. What sets us apart is our in-depth understanding of the insurance domain, strong technology expertise, and our experience in solving the tough challenges faced by global insurers and intermediaries on their journeys to become digital businesses. I am sure, RGI will benefit immensely through this association to realise its vision of becoming a leading digital insurer in the country.”
