Nykaa recently announced actor Janhvi Kapoor as their brand ambassador and she will be seen in digital, TV and print advertising campaigns to create a better connection with the target audience of the Beauty retailer.
Choosing a brand ambassador is a critical decision in advertising and it seems like Nykaa has made a good pick. Let’s have a look at what made Nykaa see Janhvi Kapoor as someone who can relate with its customers.
Early success
Janhvi got success and fame from her very first movie and in a short period of time, she has emerged as someone who is talented, confident and determined in whatever she does. With her, Nykaa wants to empower and encourage Indian females to have a unique identity by focussing on personal goals. She will communicate Nykaa’s unique identity with the best of beauty products along with engaging content to excite and indulge beauty enthusiasts across India.
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Knowledge of fashion trends
She is known for her own style of dressing outfits – be it at the airport, gym, family functions or others. This makes her a perfect fit for Nykaa and Janhvi’s favourite products from Nyka will be available in the ‘Janhvi Loves’ edition on Nykaa.com and in stores soon.
Social media presence
Janhvi is still a pretty fresh face in the film industry and she has over 2.5 million followers on Instagram. We all the power of Instagram when it comes to promoting products and when the brand is fashion related, chances of getting good results are more.
Cost-factor
Another factor that made Nykaa pick Jaanvi was her promotion rates. At present, she does not ask as much money as other popular actresses in Bollywood do.
Falguni Nayar, founder & CEO, Nykaa expressed her views on picking janhvi and she said:
“We are delighted to welcome Janhvi to the Nykaa family. From the first time I met her, I was absolutely charmed by her magnetic personality and down-to-earth attitude. She embodies perfectly the ideals of the Nykaa woman with her conviction to realize her goals. We look forward to an exciting partnership together towards building brand Nykaa.”
Even Janhvi praised Falguni for her achivements and said:
“I was fascinated when I heard how Falguni Nayar gave up a career as a successful banker, started Nykaa from scratch and built it into a market leader in just five years. For me, Nykaa is a shining example of what Indian women can achieve. And as a consumer, Nykaa gives you the power of choice and the ability to be your best. I’m really proud to be the face of Nykaa.”
What are your thoughts on this? Do let us know in the comments section.
