PoloQueen Industrial and Fintech has roped in Bollywood actress Raveena Tandon as its brand ambassador. The move is part of PoloQueen’s double-down strategy for its range of kitchen essentials to increase sales and expand its distribution reach in the existing markets.
Tandon will be at the forefront of PoloQueen’s upcoming promotional campaigns which aim to strengthen the brand’s market presence and increase its revenue growth during the fiscal year 2024-25 for its kitchen essentials segment.
The collaboration between Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring her image.
PoloQueen intends to further leverage the country’s large network of Kirana stores and emerging e-commerce portals to grow its sales and visibility as part of the current branding process and Tandon’s brand ambassador appointment.
The partnership is expected to provide PoloQueen with a competitive edge, and through Tandon’s association, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
Having roped in Tandon as its brand ambassador, the brand aims to establish brand loyalty and growth and help PoloQueen achieve its long-term goals which include expanding its product portfolio and gaining market share in existing geographies.
Speaking about this association, Udit P Sanghai, Director and CFO, PoloQueen said “PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen’s family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand’s image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach.”
Talking about her role as brand ambassador, Tandon said,” I’m really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”
