With Mobile-First Strategies Coming To The Fore, India’s E-Commerce FMCG Market To Hit $100B-105 Billion By FY25: Swagata Gupta
It is no wonder that the relationship between brands and customers is similar to that of ...
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Tag: FMCG
Brands Should Emphasise On Omnichannel Marketing Strategies More To Create Unified CX: Somasree Bose Awasthi
Sharing her outlook for the upcoming year and reflecting on the year gone by, Somasree Bose ...
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HUL’s Ramya Venkat Joins Abbott As Director- Integrated Marketing
Abbott has onboarded Ramya Venkat as Director- Integrated Marketing. Before this, she was associated with Unilever ...
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Flipkart Elevates Viveka Sra To Director- Brand Marketing
Flipkart, the e-Commerce platform, has promoted Viveka Sra to Director- Brand Marketing. Before this, she served ...
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While HUL Trims Its Ad Spends In Q2 & H1 FY2025; Dabur, GCPL, Marico, CPIL & More Increase FMCG AdEx This Year
During the second quarter and six months ended September 30, 2024, while it was Hindustan Unilever ...
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Former Baggry’s Marketing Head Abhishek Mehta Joins Dabur As Lead- Digital Marketing
Putting an end to his one year long association with Bagrry’s wherein he served the role ...
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FMCG’s TV Ad Volumes Down By 6% YoY In H1 2024: TAM AdEx
The ad volumes for the FMCG sector on radio medium increased by 1% during H1 2024 ...
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STAR Refined Oil Rolls Out “Barso Ka Bharosa- Ab Nayi Pehchan Ke Sath” Campaign With Raveena Tandon
Ghodawat Consumer, the FMCG wing of Sanjay Ghodawat Group, has unveiled a new campaign for STAR ...
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After A Two Decade Long Association With Unilever, Kedar Lele Parts Ways
Unilever’s old hand Kedar Lele has now decided to put an end to his two decade ...
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Emami To Fully Acquire Helios Lifestyle’s The Man Company With Balance 49.60% Stake Buy
Emami has entered into a binding agreement with Helios Lifestyle to acquire 100% ownership in its ...
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