Myntra, an e-commerce store for fashion and lifestyle products, has unveiled its new marketing campaign for its festive fashion event, the Big Fashion Festival (BFF), created by Tilt Brands Solutions.
The campaign, which has been launched on television and digital platforms, highlights several amazing deals on fashion items, making the BFF an appealing shopping event.
The ad films feature Ranbir Kapoor, Karan Johar, and Kiara Advani, whose timing for humor brings the BFF narrative to life. In both films, Karan Johar is seen with his two doppelgangers, whom he has auditioned.
When Ranbir and Kiara question the reasoning behind his doubles in their respective films, Karan enthusiastically explains it’s because of Myntra’s innovative 3X offer through brands/sellers/bank offerings, which provides three layers of offers. His ebullient approach in the film, ‘More saving means more shopping,’ provides plenty of laughs, in contrast to Ranbir and Kiara’s initial confusion, which quickly develops into a genuine delight for the amazing goods at Myntra’s Big Fashion Festival.
Karan’s scheme to triple his presence, mirrors the triple offer structure, while Ranbir and Kiara’s reactions – from shock to eager participation – highlight the irresistible nature of the offers. The films close with Ranbir and Kiara racing to take advantage of these deals, emphasising Myntra’s creative approach to fashion retail.
The event is set to go live on September 26. With over 3.4 million styles across 9,700+ brands, the platform is set to meet the needs of shoppers across a wide range of categories.
Link to the ad campaign-
Speaking on the campaign, Kejal Bharat Parekh, Associate Director, Marketing, Myntra, said, “Upon the arrival of the festive season, customers look forward to shopping the latest festive fashion which is not just trendy but also at great value. With the Big Fashion Festival, Myntra is pushing the boundaries of what a shopping event can offer. Our innovative 3X offer construct is designed to maximize value for our customers. The campaign, led by some of India’s biggest fashion icons, Ranbir, Kiara, and Karan, conveys the message with wit at the core. This campaign is about making premium fashion fun, accessible, and irresistible, and we look forward to our customers’ response.”
Speaking of the campaign, Johar said, “I’m thrilled to be part of Myntra’s BFF campaign. Collaborating with Myntra is always a joy because they continuously push creative boundaries, making fashion more fun and accessible. This campaign is all about celebrating style in an innovative way, and I’m excited for everyone to experience the energy and excitement we’ve brought to life.”
Advani said, “Myntra’s BFF is all about amplifying your style with their 3x offers. I’m thrilled to be a part of it, as fashion plays an important role in my life, and Myntra’s commitment to making premium fashion accessible to everyone is truly commendable. It’s been a fantastic collaboration, and I’m sure shoppers will love what we’ve created.”
Kapoor stated, “Joining Myntra’s BFF has been an amazing experience. The campaign brings together a vibrant mix of style and fun. I’m excited to see how this campaign resonates with fashion enthusiasts and enhances their shopping experience.”
