Aditya Birla Sun Life Mutual Fund (ABSLMF) has named Ranabir Bose as Head of Marketing.
Before this, he served as Head- Marketing at Aditya Birla Finance from March 2017 to October 2024. Previously, he was Assistant Vice President (AVP)- Brand and Media at Aditya Birla Capital from November 2011 to April 2017.
Earlier, he was associated with Birla Sun Life Insurance as Chief Manager- Brand Marketing from June 2009 to November 2011 and he was a part of the product marketing team.
From January 2007 to May 2009, Bose was Senior Manager- Brand Marketing at Reliance Capital and handled the marketing functions including ATL, BTL, research, and media.
Prior to this, he was associated with ICICI Prudential as Manager- Brand Marketing from April 2005 to January 2007. In this role, he was responsible for planning and executing marketing and communication strategy. Furthermore, he also spearheaded the implementation of advertising campaigns for the brand and products through consumer behaviour studies and research.
In the past, he served as Executive- Client Servicing at Bates India from April 2004 to March 2005.
