MR.DIY has signed actor Rajkummar Rao as its brand ambassador, rolling out a new nationwide campaign titled “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.” The film positions Rao as a roving reporter stumbling upon the brand’s vast assortment — from festive décor to stationery, toys to tech accessories — all priced for accessibility.
With over 330 stores across 110+ cities in India, MR.DIY is among the country’s fastest growing retail chains. Each store stocks more than 15,000 products across ten everyday categories. The brand says it currently operates over 2 million sq. ft. of retail space and plans to scale to 5 million sq. ft. within five years.
The campaign is set to run across digital, radio, influencer platforms and on-ground activations, with a sharper push in South India. It aims to reinforce MR.DIY’s core promise: “Always Low Prices,” with items starting as low as INR 19.
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MR.DIY India’s Senior Spokesperson proudly announced, “This is a proud and defining moment for MR.DIY India. Rajkummar Rao embodies the essence of our brand—genuine, versatile, and deep connection with the everyday Indian. He represents the values we cherish most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, we’re not only strengthening our brand presence but reaffirming our commitment to offering more; more variety, more value, and more reasons to smile. ‘Milega Kya, Mat Pooch – MR.DIY Has SABKUCH’ isn’t just a tagline, rather it captures the wonder that unfolds within each of our stores everyday.”
Rajkummar Rao added, “I’m genuinely thrilled to be associated with MR.DIY because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland—surrounded by smart, joyful, and surprisingly useful finds at every turn. It’s more than just a shopping experience; it’s a place where every day needs to meet unexpected delights. I have a deep respect for brands that add real, tangible value to people’s lives, and MR.DIY does that with heart. The campaign line, ‘Milega Kya, Mat Pooch’, beautifully captures that feeling of joyful discovery—the kind that makes you smile because you found something you didn’t even know you were looking for. Bringing that essence alive on screen was not just fun—it was meaningful.”
