Raj Nayak, former Viacom18 COO and founder of House of Cheer, has announced the launch of his next venture, House of IP, in partnership with YAAP Digital, a digital content and influencer marketing company.
House of IP is an Event and Entertainment IP Venture Studio committed to creating, curating, and scaling high-impact intellectual properties across entertainment, sports, music festivals, digital formats, and branded experiences. From conceptualisation to commercialisation, the studio will incubate original IPs and collaborate with existing IP owners to offer strategic advisory, brand building, content development, and revenue monetisation.
The initiative combines Raj Nayak’s storytelling and execution expertise with YAAP’s understanding of digital ecosystems and brand integration. The company is in the process of setting up offices in Mumbai, Delhi, Bangalore, and Dubai.
“At a time when content is fragmented, attention spans are shrinking, and brands are seeking more immersive and ownable experiences, the need for strong, scalable IPs is more urgent than ever,” said Raj Nayak, Founder of House of IP. “This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms.”
“At YAAP, we’ve always believed in the power of IPs to build lasting brand equity. Partnering with Raj to launch House of IP is a natural extension of our vision. With his creative leadership and our digital-first DNA, we’re excited to co-create iconic, scalable properties that will redefine how brands engage with culture and communities,” said Atul Hegde, Founder of YAAP.
