Radiowalla Network, an audio content and corporate radio solutions and AdsWizz, the technology engine powering the monetization of audio content have announced a new agreement for Radiowalla to adopt AdsWizz’s programmatic audio advertising capabilities. With this, Radiowalla becomes the first Indian retail media company to offer complete programmatic audio advertising capabilities.
By integrating AdsWizz’s programmatic solutions, Radiowalla will allow brands and agencies to run targeted, data-driven, and measurable audio ad campaigns across its network, including in-store, digital, and corporate radio channels.
As India’s digital audio market grows, Radiowalla’s adoption of this technology marks a move toward global standards in audio ad delivery. The company plans to expand its programmatic offerings across retail, hospitality, wellness, and enterprise communications, focusing on context-aware, highly targeted content to boost reach and engagement.
“Our collaboration with AdsWizz marks a defining moment in the evolution of digital audio advertising in Southeast Asia,” said Harvinderjit Bhatia, CEO of Radiowalla Network Limited. We’re proud to be the first in India to introduce programmatic audio at scale with AdsWizz products, empowering brands with smarter, more effective audio campaigns while prioritizing listener experience.”
“We’re excited to welcome Radiowalla to the AdsWizz ecosystem. India is rapidly becoming one of the world’s fastest-growing digital audio markets, and Radiowalla’s scale, innovation, and vision position them as a key force in shaping its future,” said Anne Frisbie, SVP, Global Supply, AdsWizz. “This represents a significant opportunity for advertisers to connect with audiences across Southeast Asia, while leveraging our industry-leading programmatic audio advertising solutions.”
