After being associated with Snap Inc’s Market Expansion Team for Product Growth and Strategy for South Asia market for about three years, Satyajit Swain has now joined Que Universe, a premium eyewear D2C brand backed by Shikhar Dhawan, as its new Co-Founder, Chief Marketing Officer and Chief Product Officer.
Bringing over a decade of leadership in product marketing, product management, AI, and global strategy across industry giants like Snapchat, MX Player, Times Internet, Gaana, Snapdeal and Jio, coupled with his stellar career in product management, product design, user experience research, machine learning (ML), artificial intelligence (AI), innovation, and global market strategy, his addition to the Que Universe is a significant milestone in the D2C brand’s mission to redefine the eyewear industry through cutting-edge technology and exceptional design.
Similar to his role in Snapchat where he was responsible for user growth, market development, and executing marketing campaigns and partnerships with influencers, creators, celebrities, and movie production houses, Swain will focus on Que’s brand marketing, social media marketing, influencer marketing, strategic partnerships, and building the website and tech infrastructure in his new company.
That being said, his leadership is believed to play a pivotal role in driving QUE’s vision of combining technology with exceptional design to deliver unmatched customer experiences.
Commenting on the appointment, Shikhar Dhawan, Investor and Partner, QUE, said, “As someone who values the importance of vision, both on and off the field, I’m excited to welcome Satyajit to the QUE family. His remarkable track record in creating impactful user experiences perfectly aligns with our mission to redefine eyewear for the modern consumer. I’m confident his leadership will propel QUE to new heights and establish us as a leader in the industry.”
Adding to this, Shashank Saurabh, Co-Founder and CEO, QUE, mentioned, “We are ecstatic to welcome Satyajit as a Co-Founder. His unmatched expertise in leveraging technology to create exceptional user experiences in the creator economy will be a game-changer for QUE. Together, we aim to merge innovation and design to offer eyewear that goes beyond aesthetics, setting a new standard in the industry.”
Expressing his excitement on joining Que, Swain stated, “With the eyewear industry evolving rapidly, I see a tremendous opportunity to bring in cutting-edge innovations and enhanced customer engagement strategies that not only meet but exceed the expectations of our diverse audience. I am excited to join the QUE team in its mission to redefine the eyewear landscape and create products that truly resonate with today’s discerning consumers.”
