Sports brand PUMA India has released a cinematic ride with a new campaign film for its iconic Palermo sneaker, bringing Ibrahim Ali Khan and Shanaya Kapoor together for the first time on screen. The two budding young actors bring their natural chemistry to the screen with a side of India’s youthful chaos that turns ordinary moments into extraordinary.
The two-minute-long film is a celebration of young India’s creativity and resourcefulness. The pair is seen teaming up with their gang, adding fun to their everyday lives. Whether it’s Shanaya upcycling her old PUMA jacket into a trendy ensemble, Ibrahim hitchhiking to save a quick buck, or the gang transforming a humble bedsheet into a rooftop movie screen, the crew cruises through to find joy on a sidewalk budget.
This year also sees the iconic Palermo sneaker in newer avatars. Besides fresh colourways, the new drop will soon introduce Palermo Premiums — a refined, all-leather silhouette with luxe finishings and signature trimmings.
Link to the ad campaign:
Ibrahim Ali Khan, Actor and PUMA India ambassador, said, “The film is all heart, all hustle, and just so close to how I feel our generation rolls. PUMA has this unique way of turning everyday stories into something cool and real and it brought out that side of me too. Shooting with Shanaya was super chill, and I think our chemistry just shows. Everything was easy, spontaneous, and very us. The Palermo sneaker adds to the mood. It’s classic, stylish, and built for every kind of plan or no-plan kind of day in our lives. I am sure that my new film with PUMA will strike a chord with all in the country, can’t wait to see everyone’s reactions!”
Shanaya Kapoor, Actor and PUMA India Ambassador, added, “What I love most about this film is how it keeps things real — it’s not about perfection, it’s about personality. We had a blast bringing that mood to life, and it really felt like one big hangout. The Palermo fitted right in. It’s easy, effortless, and full of character, just like the moments we’ve captured. Shooting it with Ibrahim was all masti, no pressure, and it all comes through on screen.”
Commenting on the occasion, Shreya Sachdev, Director-Marketing at PUMA India, said, “As a global brand, PUMA has always successfully existed at the forefront of local culture. We believe in telling stories that feel fresh, yet familiar and full of heart. Celebrating the spirit of resourcefulness that India thrives on — finding joy in chaos and creativity, and ensuring that your circumstances don’t hold you back from living life to the fullest — is what PUMA Palermo is all about. This is why it continues to hold a special place in the hearts and wardrobes of India’s youth.”
