Publicis India has conceptualised a new film for HDFC Asset Management. Titled Hum Sab Investors Hain, the film is part of HDFC Asset Management’s flagship Zindagi Ke Liye SIP campaign.
The film targets hesitant investors by reinforcing the core values of SIPs (Systematic Investment Plans), which encourages early, long-term and consistent investment. Dedicated to being a trusted partner, the film empowers both new and existing investors to confidently begin their mutual fund journey. It also nudges non-investors to realise that they are already investing in life every day, and all they need to do is extend that mindset to their financial decisions.
Building on the previous films within the Zindagi Ke Liye SIP series, Hum Sab Investors Hain shows the journey of a baby girl, from the day her parents bring her home. As she grows up, her family invests in her future—nurturing her, guiding her, and supporting her dreams. Over time, their timely investments and consistent steps lead to significant rewards.
Link to the ad campaign:
Speaking on the campaign, Oindrila Roy, Managing Director, Publicis India, said, “We always aim to simplify the idea of SIPs through emotional storytelling. With ‘Hum Sab Investors Hain’, we wanted to show that investing isn’t just about money; it is something we do every day through the choices we make for our loved ones and their future. This campaign strikes a balance between rational and emotional decision-making, while delivering a very simple and yet powerful message.”
Navneet Munot, MD and CEO of HDFC Asset Management Company, said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC AMC, we believe that the same principle applies to financial investments—small, disciplined contributions through SIPs can lead to significant financial security over time. Our campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”
Aman Mannan, National Creative Director, Publicis India, added, “Once we landed on the insight that it takes a village to bring up a child, the film told itself. This emotional story is about every person in a child’s life who does their bit to make the child’s dreams come true. Thus, establishing that a child is an investment and every person in her/his life is an investor.”
