Priyanka Vishnoi has taken on a new role at Liberty Shoes as Head of Marketing, where she has been entrusted with leading the brand’s overall marketing mandate. In her new position, Vishnoi has been overseeing brand strategy and positioning, driving retail marketing initiatives, and spearheading digital growth to strengthen Liberty Shoes’ market presence.
Vishnoi has shared the development on LinkedIn.
Before this, she has served as Senior Brand Lead at VLCC from May 2024 to November 2025. Between August 2018 and May 2024, she has worked with BIBA Apparels in brand marketing, handling end-to-end 360-degree marketing, including traditional, digital, social media, advertising and PR, with a strong focus on data-driven growth.
Earlier in her career, she has been part of Cheil India from February 2015 to August 2018 in retail marketing. She has also worked as Marketing Specialist at BOP Group from November 2012 to December 2014.
Vishnoi’s professional journey began with Impact Marketing Services, Welspun Retail and Koutons Retail, where she has spent over nine years from October 2003 to November 2012.
