After working as an independent writer and editor for multiple publications and then building some of today’s renowned content platforms like- Popxo and Plixxo which merged with MyGlamm to form The Good Glamm Group, Priyanka Gill, who has been associated with the latter as Co-founder for over three years now, has now decided to open her new venture- Coluxe, short for Conscious Luxury, in the fine jewellery space.
With her new venture in place, Gill will continue to serve as the Co-Founder of The Good Glamm Group, but part ways from CXXO- a Kalaari Capital Initiative, where she served the role of Board Member for more than three-and-a-half years, starting July 2021.
She took to LinkedIn to announce the launch of Coluxe and mentioned, “We are on the cusp of a once-in-a-lifetime opportunity. Mass-scale adoption of new consumer behaviour does not happen often and when it does it is truly revolutionary. This change is happening in the fine jewellery sector. Today, no one is defining the new reality for fine jewellery and luxury. COLUXE is that market-defining brand.”
With this, she also went on to highlight how lab-grown diamonds are not just an alternative; they are the future of fine jewellery—visually and molecularly identical to mined diamonds, yet sustainable, ethical, and accessible because luxury should be for everyone.
“At COLUXE, we’re blending AI-powered customisation, multi-use settings, and immersive experiences to set new global standards in fine jewellery. Launching digitally in mid-2025, followed by flagship stores, we are ready to redefine the $50B Indian fine jewellery market,” she added in her post.
Sharing some statistics about India’s LGD space, Gill stated that the lab-grown diamond industry in India is growing rapidly, with sales expected to rise at a 14.8% CAGR, increasing the market size from $289.9M in 2023 to $1B by 2033.
“Yet, only 6% of India’s gold jewellery buyers purchase lab-grown diamonds today—leaving massive headroom for growth. This is more than a business—it’s a movement. I can’t wait for you to experience COLUXE. The future of fine jewellery starts now,” she highlighted.
And Coluxe’s mission? To be India’s best-loved lab-grown diamond and gemstone jewellery omni-channel brand.
“Rooted in India, powered by an innovative technology platform, setting new global standards for sustainable and ethical luxury, synonymous with inclusivity, celebration & joy,” she explains further.
