Print advertising has seen a marginal slowdown in the first half of 2025, with ad volumes decreasing by 4% compared to the same period last year, according to TAM AdEx. Yet, the sector has remained resilient, with over 104,000 brands choosing print as part of their media mix.
The education sector has topped the list, commanding a 20% share of ad space, followed closely by services 15% and auto 15%. Notably, three of the top ten categories have belonged to education, underlining its continued reliance on print as a high-impact medium. Cars have remained the most advertised category, while multiple courses have emerged as the fastest-growing category, registering the highest absolute growth in print ad space.
On the advertiser front, Maruti Suzuki India has retained its leadership position, while Reliance Retail, Honda Motorcycle & Scooter, and Hero Motocorp have stayed strong in the top ranks. Bajaj Auto, TVS Motor Company, and Kia Motors Corporation have broken into the top 10 this year, signalling a strong push from auto players.
In terms of brands, Allen Career Institute has claimed the top spot, followed by Honda Activa Range and Maruti Car Range. The auto sector has accounted for five of the top ten brands, reflecting its aggressive print advertising strategy.
Language preferences have also played a key role. Hindi and English publications together have contributed more than 60% of ad volumes, with regional languages like Marathi, Kannada, and Telugu sustaining their presence. Meanwhile, sales promotions have fueled nearly 29% of all print ad space, led by multiple and discount promotions.
The report has also shown that while print may be facing challenges, it has continued to hold sway for categories that value credibility, reach, and regional depth. With education, auto, and services sectors leading the charge, print has remained a critical player in India’s media landscape in 2025.
