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Prime Video Launches HITS, Offering An Add-On Subscription To Iconic TV Shows

MM Desk by MM Desk
September 13, 2024
in Media
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Prime Video Launches HITS, Offering An Add-On Subscription To Iconic TV Shows

Prime Video has launched HITS, Rewind Networks’ linear television channel, as an add-on subscription, increasing access to English-language series that have consistently shaped and influenced pop culture year after year.

With add-on subscriptions, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content available at a single destination, Prime Video.

With HITS, customers can watch their favorite TV shows according to a fixed linear broadcast schedule, while also getting the option to catch up on content, post-linear airing, as per their convenience.

Prime members can purchase an add-on subscription to HITS at an annual price of Rs 299.

HITS offers an extensive line-up of evergreen blockbuster and shows from Frasier, CSI: Crime Scene Investigation, Agatha Christie’s Poirot, Agatha Christie’s Marple, Gilligan’s Island, Mission: Impossible, Baywatch and I Dream of Jeannie, to Stephen King’s IT, Law & Order: Special Victims Unit, Cheers, Bewitched, The Incredible Hulk, North and South, V: The Original Series, The Six Million Dollar Man, Quantum Leap, Hawaii Five-O, The Jeffersons and many more.

Gaurav Bhasin, Head of Marketplace (add-on subscriptions and movie rentals), Prime Video, India, said, “We’re thrilled to launch HITS as an add-on subscription for our customers in India, offering a curated line-up of iconic and much-loved TV shows for scheduled linear viewing, as well as catch-up.”

“Our aim with add-on subscriptions has been to provide Prime members with increased choice, improved accessibility, and greater convenience of watching their favourite content all within a single app, and within a short span of time, we’ve built a robust library of additional programming through our partners. At the same time, add-on subscriptions have also offered increased reach to both local and global streamers helping them connect with our vast and diverse audience across the country. We are certain that the incredible line-up of TV shows offered by HITS will delight and entertain customers, taking them on a nostalgic trip when enjoying some of the world’s most popular and timeless series,” he added.

Sandie Lee, EVP, Rewind Networks, said, “We are delighted to partner with Prime Video to give viewers across India an opportunity to experience HITS.”

Further, she said, “HITS has always been about celebrating the vast television history, and with this collaboration, we are excited to offer customers the opportunity to rediscover these iconic shows conveniently.”

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