Prime Video and CJ ENM, an entertainment company, have entered into a strategic collaboration, securing multi-year worldwide distribution rights (excluding Korea and China) for high quality Korean content.
The announcement was made at the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, India, and underscored Prime Video’s commitment to making entertainment borderless by providing a global platform to Asian content.
Throughout 2025 and 2026, Prime Video will launch multiple new exclusive titles from CJ ENM, Studio Dragon and CJ ENM STUDIOS, starting with the highly anticipated fantasy romance drama series, Head Over Heels, coming in late June. Additionally, Prime Video will also add popular titles from CJ ENM’s rich and successful catalogue to its service including fan favourite rom-com drama Her Private Life, Another Miss Oh and famous detective series, Mouse, significantly expanding its Korean content offering for global audiences in 240+ countries and territories worldwide.
As part of this global strategy, Prime Video will also offer subtitles in 28 languages and dubbing in 11 languages for all new Korean launches, enhancing accessibility for the service’s rapidly growing Korean content audience around the world. Prime members will be able to watch these titles as part of their Prime membership, available at no additional cost.
“This strategic collaboration with CJ ENM reinforces Prime Video’s commitment to bringing the best of Korean entertainment to our customers worldwide,” Kelly Day, head of International and VP, Prime Video, said.
“Korean content continues to resonate deeply with global audiences. We’ve witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows like Marry My Husband, No Gain, No Love which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language International Originals from 2024, posting super strong viewership outside their country of origin. We are now thrilled to offer new and exclusive titles, alongside a catalogue of consumer favourites exclusively to Prime Video’s global consumer base, in a language of their preference,” she added.
“At Prime Video, our ambition is to be the first-choice entertainment hub for consumers. From the best of global content, to popular stories from Asia, we want to be a destination where consumers can effortlessly discover their next favourite story. As Korean content continues to find massive audiences worldwide, we’re thrilled to bring these captivating narratives exclusively to our worldwide audiences,” Gaurav Gandhi, vice president, APAC and MENA, Prime Video, said.
“Our strategic collaboration with CJ ENM marks a new chapter in this journey, giving Prime members front-row access to some of the most compelling and innovative content from Korea,” he added.
“We’re thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience. Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality. We’ve already seen tremendous success with titles like Marry My Husband and No Gain, No Love, which achieved remarkable viewership milestones on Prime Video and reaffirmed the universal appeal of our storytelling,” Jangho Seo, Executive Vice President of CJ ENM’s content business division, said.
“Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages. This collaboration not only strengthens CJ ENM’s global footprint but also reflects our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to building on this momentum and deepening our connection with viewers everywhere,” he added.
