After being associated with one of India’s leading full-service creative and entertainment business networks- OML Entertainment from August 2016 to January 2023, followed by a one-and-a-half years long stint as Independent Consultant, Preranaa Khatri has rejoined the agency as its new Chief Business Officer (CBO).
Reporting to Tusharr Kumar, CEO, OML Entertainment, she will not only play a critical role in shaping the future of the company by reinforcing efforts for a more future-ready transformation but the two will together double down on the company’s growth across businesses and markets including a sharp focus on expanding OML’s fast-growing advertising and branded content businesses; long-form original content productions; driving the global growth of its influencer marketing platform, Hypothesis; and discovering and signing new talent as well as fortifying the current roster.
In her previous stint at Only Much Louder, she served the role of Executive Vice President- Brand Solutions and Revenue. During this time, she was responsible for leading key initiatives at the agency which resulted in significantly boosting the company’s market presence and revenue streams.
Prior to that, she held various leadership roles in media and entertainment companies, focusing on her forte of content strategy, creator management, and revenue optimisation, which makes her a perfect fit for the dynamic environment at OML and the company’s plans for the future which include a continued streamlining and growth of advertising, creator tech, talent representation and long-form content production; an independent mix that’s symbiotic but will feed into each other’s growth.
With a career spanning close to two decades, she brings with her a unique perspective to content, and the creator and revenue ecosystem which will be instrumental in driving OML’s continued growth and success, as per the agency.
Commenting on the development, Tusharr Kumar, CEO, OML Entertainment, said, “I’m looking forward to driving growth at OML with Preranaa. Her extensive experience, strategic insight, and proven leadership skills will be invaluable as we expand our footprint in the media & entertainment industry. She’s one of the most empathetic leaders I’ve had the opportunity to work with, and I can’t think of anyone better to build our teams with.”
To this, Khatri, OML’s new CBO, added, “I am thrilled to be back at OML, a company that has always been close to my heart. I look forward to working with the talented team here to explore new opportunities and drive growth in the content and creator space. Together, we will continue to create impactful and engaging experiences for all our stakeholders.”
