Mythik has announced the appointment of Preeti Vyas as President of Content Strategy, Partnerships, and Consumer Products. In her new role, she has been tasked with leading the company’s content strategy, forging partnerships, and expanding consumer product initiatives to support Mythik’s vision of bringing Eastern mythology, history, and folktales to a global audience for the first time.
Vyas has joined Mythik following a distinguished career in content leadership and publishing. She has previously served as President and CEO of Amar Chitra Katha.
She has also founded FunOKPlease Publishing India and Kidztown India, and has held leadership roles at Future Group, Globus Retail, Sony Music India, Crossword Bookstores, and ToysRUs.
Vyas has been a published author and editor of multiple children’s books and has contributed to shaping India’s media and entertainment ecosystem through her affiliations with MESC, ASCI, FICCI AVGC-XR Forum, and the National Council on Early Childhood Care and Education.
Jason Kothari, Founder and CEO of Mythik, said, “Preeti’s extensive leadership experience in the retail, content, and publishing ecosystem represents a distinctive combination of strategic acumen and creative vision; together, with her proven ability to transform heritage brands, build impactful partnerships, and scale content for diverse audiences make her particularly valuable to help us realize Mythik’s vision.”
Vyas added, “Very rarely in life does an opportunity like Mythik come one’s way—an opportunity to present stories from our ancient past in an authentic and entertaining way to audiences around the world at a scale that has not been attempted before. After spending decades in the Indian content space, I am thrilled to join Mythik at this pivotal moment, continuing my journey of telling our stories, but in new and tech-first ways to reach audiences around the world.”
