Animmoov has appointed Prabhvir Sahmey as its Strategic Advisor, marking an important milestone in the company’s growth journey. In this role, Sahmey has been responsible for providing strategic direction to strengthen Animmoov’s position as a full-stack creative and media platform, with a sharp focus on scaling its Connected TV (CTV) and Rich Media offerings for brands and agencies worldwide.
The company has announced the appointment through a LinkedIn update, noting that Prabhvir ’s expertise in AdTech and the CTV ecosystem will play a key role in shaping Animmoov’s next phase of growth.
Sahmey has built a career spanning over two decades in the digital media and advertising industry. Most recently, he has been engaged in fractional strategic advisory and consulting assignments while also pursuing personal goals since July 2025. Prior to that, he has served as Senior Director – Ad Sales, India at Samsung Ads from August 2020 to June 2025, where he led the company’s Connected TV and devices ad business, drove partnerships, and managed general operations including P&L functions.
Between February 2013 and August 2020, Sahmey was Head of Google Marketing Platform, India at Google, where he played a pioneering role in introducing programmatic buying to India and scaling the business to a multimillion-dollar operation. He also served as a Council Member for CTV and Streaming at IAB Southeast Asia and India from May 2022 to April 2023, contributing to thought leadership in the region’s evolving video landscape.
Earlier in his career, he co-founded Khau Buddies and held leadership positions at Mindshare Singapore as Director – Search and Mobile from 2009 to 2013, Surewaves MediaTech as Business Manager, Mindshare Interaction as Business Manager, and Tata Interactive Systems as Project Manager.
