POPxo by MyGlamm (part of the Good Glamm Group), a makeup brand, has rolled out #POPxoOnWheels- an interactive mobile beauty station that brings the brand’s beauty products directly to young consumers.
From college campuses to festivals and public gatherings, #POPxoOnWheels is designed to make makeup accessible and enjoyable in the very spaces where young beauty enthusiasts gather.
#POPxoOnWheels made its grand debut at Delhi’s Grub Fest, where POPxo by MyGlamm served as the official beauty partner for the event, delighting attendees with complimentary makeup and nail art services. The station welcomed beauty lovers of all ages, offering them a firsthand experience of POPxo’s colourful, trend-forward products. Following the launch, it is set to appear at upcoming events like PetFed 2024 in both Delhi and Mumbai, with further activations in the pipeline to extend the brand’s reach and enhance consumer engagement.
In line with these offline experiences, POPxo by MyGlamm is also expanding its product lineup, with new launches on the horizon designed to cater to a wide range of beauty needs and preferences. The brand stated that each new product reflects the brand’s playful, youthful spirit while delivering on quality, versatility, and affordability.
As per the brand, with #POPxoOnWheels, MyGlamm has amplified its connection with young beauty lovers, offering them a chance to sample products firsthand, experiment with makeup looks, and enjoy live tutorials and beauty tips. This initiative has embodied the brand’s commitment to making high-quality beauty both experiential and accessible, forging deeper connections with consumers through engaging, face-to-face interactions.
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Speaking about the same, Anika Wadhera, Group Marketing Director, Good Glamm Group, said, “#POPxoOnWheels is a step forward in bringing our brand closer to the people who love it. By bringing our mobile beauty station to college campuses, festivals, and community events, we’re creating an inclusive and vibrant space for beauty exploration. It’s about meeting our audience in their own world and offering a memorable, personal POPxo by MyGlamm experience.”
