Pond’s Skin Institute, one of the pioneering global beauty brands with a history spanning more than 177 years, has roped in Bollywood celebrity- Kiara Advani as its latest brand ambassador to strengthen its connection with audiences across key North markets across the country and reclaim its frontrunner position in the beauty and well-being industry.
Known for innovating and originating various skincare breakthroughs and patents over the years, Pond’s Skin Institute, coupled with Advani, who has won hearts of the nation for being a beauty and style icon that has inspired many with elegance and established herself as one of the most critically acclaimed actresses in Indian cinema, is poised to elevate the brand’s messaging through superior science, captivating storytelling and fostering a meaningful connection with consumers while continuing to innovate and inspire in the realm of skincare.
That being said, going forward, the celeb will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon.
Sharing her excitement on the development, Advani said, “I’m delighted to be back with Pond’s Skin Institute, a heritage beauty brand renowned for its dedication to quality. As their ambassador in this new chapter, I look forward to our continued commitment to skincare excellence.”
Elaborating on the association, Pratik Ved, Skincare Head- Beauty and Wellbeing, Hindustan Unilever, also mentioned, “We are delighted to welcome Kiara to the Pond’s family, as we usher in a new era of Pond’s Skin Institute. Being a remarkable celebrity, she’s also renowned for her iconic beauty and style across the country. This strategic partnership underscores our dedication to merging innovation with aspirational beauty, ensuring Pond’s Skin Institute’s leadership in skincare.”