Polycab India, a manufacturer of electrical goods, has teamed up with Kerala Blasters FC (KBFC) as an associate partner for the upcoming Indian Super League Season (ISL) 11.
With this development in place as per Polycab India, it is taking a significant step in its sports marketing strategy to reach out to the country’s sports enthusiasts. This collaboration highlights the company’s commitment to supporting and celebrating Indian sports.
As part of the collaboration, Polycab India will showcase its branding across different elements during the matches and the KBFC logo will be incorporated in all product collaterals, in-shop, and outdoor campaigns. Additionally, the company will conduct various consumer promotions around the league and build activity zones for consumer engagement. It will also engage with its entire trade network and electricians’ community across Kerala.
Football has been rapidly gaining traction in India, with the ISL playing a pivotal role in boosting the sport’s popularity. According to an Ormax report, football audiences have grown to 305 million in India, which is a 45% share of the total sports viewers. This provides Polycab India with an opportunity to connect with a growing and passionate fan base to build brand recall and resonance.
Speaking about this association, Ishwinder Singh Khurana, Executive President and Chief Business Officer- B2C, Polycab India, said, “Resilience, dedication, and an undeterred spirit are qualities that the vibrant and energetic Kerala Blasters FC team embodies; these core values resonate seamlessly with Polycab India’s brand ethos, making this partnership a perfect fit. Polycab India is committed to enhancing the investments in Kerala and has allocated substantial resources towards this pursuit. One of our goals of engaging with India’s dynamic sports community is perfectly realised through our partnership with Kerala Blasters FC.”
To this, Nikhil B. Nimmagadda, Director, KBFC, said, “KBFC has grown tremendously as a brand in the last 10 years. This partnership with Polycab India is a further testament to KBFC’s growing national brand partner portfolio. We hope this brings new energy to KBFC’s marketing and branding initiatives while aligning with Polycab India’s vision of fostering community engagement and eco-conscious growth. We welcome Polycab India to the Blasters family and look forward to building a long-term association.”
